Scripts to talk about your commitment to ethical practices

One of the biggest challenges in our profession is describing to prospects and new clients our commitment to operating in an ethical and upstanding manner. The MDRT Code of Ethics can be leveraged to effectively communicate the value and standards MDRT members bring to the client. We have gathered some suggestions on talking to clients about ethical practices, arranged by the specific tenets of our Code of Ethics. Have these scripts ready for your next discussion.

Tenet 1

Always place the best interests of your clients above your own direct or indirect interests.


“We have a firm (practice, agency, business) that we are proud of because we build our client’s financial home with the same care we would our own. How do we do this? By always putting your needs first.”

John J. Demboski, CFP, Santa Barbara, California, 15-year MDRT member

Tenet  2

Maintain the highest standards of professional competence by seeking to maintain and improve professional knowledge, skills and competence.


“We strive to provide current, timely and accurate information through continual education as demonstrated by our qualification in the Million Dollar Round Table.”

Tse Lap Yee Stanley, Hong Kong, China, 25-year MDRT member

Tenet 3

Round the Table magazine

Read the March/April Round the Table online.

Hold in strictest confidence, and consider as privileged, all business and personal information pertaining to your clients’ affairs.


“Confidentiality is important. We consider it a privilege to guard your personal information and hold your family’s dreams close to our hearts.”

Julianne Hertel, CLTC, Worcester, Massachusetts, 5-year MDRT member

How do you make the MDRT Code of Ethics your own to share with your clients? Let us know on social media: #MDRTethics.

This was excerpted from the Round the Table article “Follow the code.” (MDRT member exclusive, available in 11 languages.) Visit the article online for more discussion points. You also can read the entire March/April issue online.

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