5 C’s to be a social media video all-star

Nobody likes to see and hear themselves on video at first, but with practice, anyone can be their best marketing asset. The key is to know how to produce compelling and profitable videos on social media and then stick with them long enough so that your audience has a chance to see and hear what you are doing.

When you follow the 5 C’s — commitment, category, content, communication style, consistency — to produce social media videos, you can build and enhance your brand in your marketplace, make your prospecting job a lot easier and attract more new business.

1. Commitment: What does it take to get started, keep going and maintain your social media presence? Starting and stopping your effort is worse than never getting involved at all.
2. Category: What category of video will you be creating, and what will you be trying to accomplish in your videos? You must identify your target audience and the results you are expecting. For example, do you want sales, leads, both or just better name recognition?
3. Content: It may sound cliché, but content is king. If you don’t have the right content to tell your story convincingly for your category, then you will be spending a lot of time and money for nothing.
4. Communication style: You must be genuine and authentic to be believed. Even if you have the commitment, category, content and communication style right but you produce a video poorly, your message will be washed out.
5. Consistency: Consistency is the hallmark of the sales professional. Nothing is more important to your ultimate success than consistency.

Social media videos can help you attract new business and build your brand. You can be your best marketing asset when you are a social media video all-star!

Jim Ruta is an author, keynote speaker and coach to financial advisors. See more in his 2024 MDRT Annual Meeting presentation, “The 5 C’s to be a social media video all-star.”

For more ideas about how to use social media for branding and to attract more clients

• Read the “MDRT social media guide”
• Watch “Social media strategy without being overwhelmed”