In today’s digital world, your online presence is crucial to the success of your business, as prospects often research you online before they even decide to meet with you. If it has been a while since you thought about your digital marketing strategy, it may be time to update your digital footprint and step up your online presence.
First, consider where you may be hurting your online marketing efforts.
Common mistakes businesses make with digital footprints:
- Believing that having a website is enough. A website is just one aspect of a business’ digital footprint. It is important to have a presence on multiple platforms and actively engage with prospects and clients on social media.
- Ignoring mobile optimization. With more and more people accessing the internet on their mobile devices, it is crucial to ensure your website is optimized for mobile viewing.
- Focusing solely on quantity over quality. Having a large number of followers or likes does not necessarily translate to success. It is essential to focus on building a dedicated and engaged audience.
- Believing that social media is a one-way street. Social media is not just about promoting your business; it is also about engaging with your audience and building relationships.
- Believing that paid advertising is the only way to reach a wider audience. Organic reach can be just as effective as paid advertising by creating valuable and engaging content, utilizing SEO and building relationships on social media.
Next, step up your digital game with these five tips to improve your online presence:
- Optimize your website for search engines and voice search. Ensure your website is optimized for search engines by using relevant keywords, meta descriptions and alt tags. Additionally, consider optimizing for voice search by including long-tail keywords, conversational phrases and natural language. This will help your website rank higher in search engine results, making it more likely that people will find your business when searching for relevant services.
- Create high-quality, engaging content. Produce valuable and informative content that speaks to your target audience. This could be in the form of blog posts, infographics, videos, webinars, podcasts and social media posts. The more value you provide, the more likely it is that people will return to your website and share your content with others.
- Leverage social media and user-generated content. Social media platforms are a great way to reach a wider audience and drive traffic to your website. Make sure to create a consistent brand voice and regularly post engaging content. Use social media ads and influencer marketing to reach even more people. Also, leverage user-generated content, like customer reviews, case studies and testimonials, to build trust and credibility.
- Use email marketing and automation. Email marketing is still one of the most effective ways to reach your target audience and drive traffic to your website. Make sure to segment your email list and send targeted messages to different groups of prospects. Additionally, use automation to streamline your marketing efforts, such as welcome emails and birthday emails.
- Analyze your data and optimize for conversion. Track your website’s traffic, bounce rate and conversion rates using a tool like Google Analytics. Use this data to see what’s working and what’s not, and make adjustments accordingly. Optimize your website for conversion by A/B testing different elements, like headlines, call-to-action buttons and layout.
Just like your shoes need an update to keep up with the latest styles, your digital footprint needs fresh, new strategies to stand out in today’s digital world and succeed. Building a strong online presence takes consistency, time and effort. When you do that, you’ll see your business take off.
Ford Saeks is a business growth expert, speaker and podcaster. Visit his website at profitrichresults.com.
To discover more ways to set yourself apart from the competition online, read:
- “Innovative ideas for harnessing the power of social media” — Find out how an MDRT member leverages social media and works with influencers.
- “Next-gen social media marketing” — Learn in this 2022 MDRT Annual Meeting presentation how to stay ahead of the curve and understand the new ways clients and prospects are using social media. (MDRT member exclusive)
- “Lessons in Facebook branding” — Discover how two MDRT members developed a strategy to generate more prospects through Facebook posts. (Available in 10 languages)