If a prospect searches for you on the internet, what will they find?
If a client emails you, what will your response say about you?
Jenny Brown, CFP, FChFP, a nine-year MDRT member from Melbourne, Victoria, Australia, said that countless decisions can impact how the outside world perceives your personal brand. This can be the colors you use, your company’s logo, the time it takes to answer an email and much more. Here are seven ways she said you can advance that perception with clients:
- Keep the colors of all your materials the same
- Include your branding in your social media profiles
- Use photos of yourself or your team in email footers and websites
- Post on social media and keep your posts in line with your image
- Send birthday or anniversary videos to clients
- Send personalized videos to clients after your meetings
- Provide welcome packs or business anniversary gifts to clients
Hear more tips about branding in Brown’s 2017 Annual Meeting Focus Session “What Color Is Your Business?” as featured in MDRT Presents:
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Written by Matt Pais, MDRT Content Specialist
This is a simple and well shared knowledge about branding, thank you for sharing the information. You can even customize your brand when/if you are conducting surveys too, using offline mobile feature publish surveys that matters your Brand.