By Michael DeVivo
It always seems like the time when I really should have a business card on me is when I never do. And when I have a stack on me, I never hand any of them out.
I think it’s more important to just naturally talk to prospects. It doesn’t always have to be business-related. It kind of leads into asking, “What do you do?” For me, if someone is going to actually give me their phone number or take mine and put it in their phone, it’s a little more personal than just giving a business card. Sometimes I get a business card and I put it in my suit coat, and then all of a sudden, I put on my coat two weeks later and I realize, “I forgot about this card that I have in here.” I think if it’s in your phone or if you’re getting their information, it’s a little more personal.
People procrastinate when it comes to this stuff. Whether it’s life insurance, financial planning, whatever; it’s always kind of on the backburner for most Americans. If we have their contact information, it’s our job to reach out to them and follow up.
I actually prefer getting their card most of the time so I have a way to reach out to them. If I sit there and give them my card and I don’t get one in return, my phone is not going to ring 99.9 percent of the time. So I like to get their information and reach out to them.
Hear more about prospecting beyond the business card in the November episode of the MDRT Podcast:
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DeVivo is a one-year MDRT member from Downers Grove, Illinois.
Very very nice.