How to effectively leverage social media

Did you know that 90 million senior-level influencers and 63 million decision-makers use LinkedIn? Here are two effective social media tips you can implement immediately to amplify your brand exposure and increase your thought-leadership presence on LinkedIn.

Set goals to track ROI

To generate business results, be clear with what specific result needs to be accomplished. The first and most crucial step is to define what a “win” is on LinkedIn. Here are some things to consider before starting to build out your LinkedIn presence. Do you want to:

  • Increase website traffic?
  • Increase the number of likes, comments or shares on your feed?
  • Build brand awareness?
  • Generate leads and sales?

Plan and prepare

Once you define what your goal is for being on LinkedIn, map out how you’re going to get there by answering these questions:

  • What specifically does your audience want to know from you?
  • How often will you deliver that content?

Create a content calendar based on your audience’s needs and wants. Leverage LinkedIn analytics to uncover popular content that your network enjoys. Tweak your posting plan each month to ensure that what you’re sharing is relevant to your audience’s interests and industry trends.

Listen to the new episode of MDRT Presents for two more tips:

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