Fresh ways to start a conversation with prospects anytime

In this fast-moving world where our attention span becomes ever shorter, the first minute of conversations becomes key in turning your prospects into potential clients. Here are two analogies I use to quickly connect with prospects.

The fresh water analogy

Put two cups of water in front of a prospect. Tell them that one cup of water was filled three years ago, and the other cup has fresh water. Then say, “Now, Mr. Prospect, do you want the three-year-old water or new, fresh water? Just like insurance, the three-year-old water may not be suitable for you right now. The clean, fresh water is what you need. When was the last time you refreshed your insurance policy?” And the conversation goes on.

The table analogy

Try this when sitting with your prospect at a table. Do you notice that today our table has four legs? Why not two legs? Why not three legs? Because it has been proven for generations that four legs provide the best stability. Insurance also has four main legs or pillars for stability and coverage in your life. These are

• Death
• Disability
• Critical illness
• Hospitalization

These give you full stability in life. Now let’s check the strength of the four pillars in your insurance coverage.

Lim Yee Von is a 10-year MDRT member and a Court of the Table member. For three more analogies, watch her 2025 MDRT Global Conference video, “Breaking the ice: 5 fresh ways to start a conversation with prospects anytime