If your business plan remains the same for five, 10 years, then you’re doing something wrong. You are doing the same thing wrong over and over again. I think they are meant to change. They are meant to change for business reasons, and they’re meant to change for personal reasons.
One of the main reasons my business plan changed is because I had a baby. So the way I viewed business, the way I viewed my clients and the type of clients I wanted all changed.
My baby came early — four weeks ahead. He decided when he was coming; I wasn’t in charge anymore. But I’m going to the hospital thinking l have meetings tomorrow that I need to cancel. I’m texting and sending emails as I’m going into labor. After I had my baby, I realized, do I really want to keep doing it that way? Do I really want to do business that way? Is this the type of clients I want? And it ripped my business plan.
I changed the amount of time I wanted to dedicate to the business and also the type of clients I wanted to deal with. I wanted a very specific type of client in the sense of how I could handle them and what amount of time I would need to handle them in a VIP way in order to dedicate more time to what had become the most important thing in my life, which is my son. So yes, that can really change a business plan.
Ana Sofia Rodriguez, MBA, is a 13-year MDRT member from Panama City, Panama. Hear more about why MDRT members adjust their business plans in the January episode of the MDRT Podcast:
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