Books can shift the way we see the world or how we do business. These are a few of the books mentioned by MDRT members and meeting speakers for the impressions they made on them.
Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention by John Ruhlin
Radical generosity is the against-the-grain secret that boosts referrals and retention rates. The book discusses the right and wrong way to give.
Shock of Gray: The Aging of the World’s Population and How it Pits Young Against Old, Child Against Parent, Worker Against Boss, Company Against Rival, and Nation Against Nation by Ted Fishman
It’s estimated by the year 2030, 1 billion people will be age 65 or older. When that happens, for the first time in history, the number of people over age 50 will outnumber those under age 17. Everyone, including retirees, will be impacted. Read how our world is being unexpectedly altered.
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
This book is often mentioned by MDRT members as one they can’t forget. Read how the world’s most influential people think, act and communicate. They all share common traits — and it’s the complete opposite of what everyone else does.
Grit: The Power of Passion and Perseverance by Angela Duckworth
Discover how the secret to outstanding achievement is not talent or being a genius, but a special blend of passion and persistence called “grit.”
Good to Great: Why Some Companies Make the Leap…And Others Don’t by Jim Collins
This classic and much-loved business book examines how good, mediocre and even bad companies achieve enduring greatness.
Paychecks and Playchecks: Retirement Solutions for Life by Tom Hegna
The Paychecks and Playchecks strategy is a mathematically and scientifically proven approach that enables you to create a secure retirement.
Hegna is a popular MDRT speaker. You can see his 2010 MDRT Annual Meeting presentation based on the book’s concepts. You can also read some of Hegna’s ideas in “Sell more life insurance with these revealing questions.”
In addition, Hegna will co-presenting with 20-year MDRT member Curtis V. Cloke, LUTCF, RICP, of Burlington, Iowa, USA, at the 2019 MDRT Annual Meeting. They’ll present a Focus Session called “The Psychonomics of Retirement,” on Monday, June 10, from 2 to 3 p.m.
I’d be remiss if I didn’t mention the top-selling book in the MDRT Store.
MDRT Objections Handbook
Effectively navigate a prospect’s objections and never again take “no” for an answer. Learn how to address common responses and turn prospects into clients.
I want Mart objection hand book.