At the core of success: Values

A guiding force for me professionally, including helping me become MDRT President as well as providing a bedrock during the unprecedented times of a worldwide pandemic, has been my core values and priorities. In the MDRT spirit of giving, I’d like to share two of those with you.

Core value No. 1: Avoid distractions and focus on what matters most

Multitasking is often lauded as a strength. Except there’s a reason why few organizations hire jugglers! For me to do something well, I must focus on one thing at a time. Of course, this is easier said than done given our multifaceted lives and responsibilities. Nevertheless, it’s vitally important.

Focusing boosts productivity. When we give someone our undivided attention we’re able to learn better, and it engenders reciprocal attention and earns respect.

When you’re meeting with someone, whether in person or via video, put your phone away and focus on the individual in front of you. What’s more important? The human being in your line of sight or your phone pinging off to the side? Be the person who gives one of our greatest gifts to others: our time and full attention.

Core value No 2: Avoid complexity and embrace simplicity

Don’t address complexity with more complexity. Simplicity enables focus, which is critical to success. Success comes from doing ordinary things extraordinarily well and doing so consistently.

Find out more of Ian Green’s core values by watching his MDRT Presidential address at the 2021 MDRT Annual Meeting Virtual Event

Ian Green, of London, England, UK, has been an MDRT member since 1999. He’s a Top of the Table qualifier and the 2021 MDRT President.


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