Should you focus your marketing on clients, not what you do for them?
Which are you more likely to respond to: an ad that appeals to your head, or to your heart? For Elizabeth Dipp Metzger, MSFS, CFP, a seven-year MDRT member from El...
Tag Archives: branding
7 ways to improve your branding and public image
If a prospect searches for you on the internet, what will they find? If a client emails you, what will your response say about you? Jenny Brown, CFP, FChFP, a nine-year MDRT...
3 myths to recognize when building your brand
There is no confusion in branding. The strongest brands have clear messages; those making flimsier statements don’t experience the same success. In his 2016 Annual Meeting presentation “Build a brand...
5 steps to 50% more sales
Poor communication can cause you to lose up to 50 percent of your sales. You can fix that by making sure clients understand you’re an expert and what you sell...
