Stop being the best-kept secret
In their classic marketing book, “The 22 Immutable Laws of Marketing,” Al Ries and Jack Trout declared, “Be first. If you can’t be first, create a new category in which...
Tag Archives: niche marketing
Attracting clients through specializing
You don’t go to a cardiologist because your knee hurts. Instead, your general practitioner may have referred you to that cardiologist to diagnose a specific heart problem. We want our...
6 questions to ask to connect with your niche
It is no secret that there is value in working within a niche market. You focus your clientele, they perceive you as an expert and refer you to others enough...
