Why you should look at two types of ROI
Many businesses focus on ROI: return on investment. However, when they don’t get the immediate monetary results they desire, they begin to pull away from marketing. There is another side,...
Tag Archives: Social Media
How social media helps clients find you
Like many people, I started off not knowing much about Twitter. I gave it a try though, and it paid off by bringing one of my biggest clients to me. In...
Questions to ask about your social media policy
In modern society, social media is unavoidable. But beyond how much you do or don’t use platforms like LinkedIn and Facebook to connect with clients, how much have you considered...
Gather the community through social media
Whether or not you use social media to advance your practice, it can be an effective tool to inform people about community involvement, said Robert Anthony Gillespie, CLU, ChFC, a...
Use LinkedIn to track job changes
LinkedIn sends you alert emails when any of your contacts has a change in their account. When I see that a job change has taken place, I call the client...
10 reasons to use social media at conferences
You might be a networking superstar, but it can feel overwhelming to network when you’re by yourself at a conference with thousands of attendees. Using social media, however, during conferences...
